For Local and National Businesses If you have a local business – A restaurant, service, or store, for example – you could easily target just people in your area who have a particular interest that relates to your business. Facebook ads are a great marketing solution for businesses that are both local and national. Millions of people all over the world see ads on Facebook. If your product or services are worldwide, you have the benefit of reaching audiences all over and most of the time for a lot less than using paid ads with the major search engines. In addition, if your company is nation-wide or just a small local business, Facebook allows you to target in on very small and specific areas to show your ads and even lets you decide what age group of people your ads would most appeal to anytime. There are a variety of other demographics that can be custom tailored to best suite your target audience as well so you can make sure the right people are seeing your ads. Using Facebook ads can also help build your brand, grow your Fanpage, and get the word out about your promotions. Getting your name out there as much as possible is a great way to sure future clients who may not be quite ready for what you have to offer. A benefit of using Facebook Ads is you can set them up so you pay either per click or however many times someone sees the ad. When someone pays per click, you won’t even have to pay unless someone actually clicks on the ad and goes to your landing page to take advantage of your ad or promotion. If they don’t click, you don’t pay anything.